My name is Eric Holden

I’m a product designer, visual artist, and instructor based in Atlanta. A few of my specialties include design leadership, UX/UI design, and AI design. I make simple, easy to use, and visually pleasing creations for anything with a screen.

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Design Case Studies


Yahoo AI Design

Yahoo Artificial Intelligence

What’s the best way to design for multiple AI products so that they are easy for humans to use while scaling for growth?
Leadership, Interaction, UX, Visual Design, AI, Prototyping

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Yahoo For Publishers

Yahoo For Publishers

How can you take an award-winning content platform and adapt it to forward facing consumers? The answer is simplify, streamline and standardize.
Leadership, User Research, Interaction, UX, Visual Design, Prototyping

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Yahoo CPDS

Yahoo Design Standardization

How do you build an exceptional platform design language? One step at a time.
Leadership, Interaction, Design Standards, Visual Design

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Yahoo Content Platform Design

Yahoo Content Platform Design

How do you make multiple applications work together, while retaining functionality and (most importantly) the needs of all of the users?
Leadership, User Research, Interaction, Visual Design, Prototyping

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HRS Application Redesign

HRS Application Redesign

What’s the best way to redesign entire workflows, while encompassing the needs of our users?
Leadership, Interaction, UX, Design Standards, Visual Design

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Suntrust Mobile Redesign

Suntrust Mobile Redesign

How do you drive users towards specific, needed behaviors? Through excellent design.
Leadership, Interaction, Design Standards, Visual Design, Mobile Design

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Nextgen Healthcare Suite Update

Nextgen Healthcare Suite Update

How does one update multiple, outdated versions of EHR software into a cohesive whole?
Leadership, Interaction, Design Standards, Visual Design

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More Designs

Looking for more?

Be sure to contact me for the full slide deck.

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Skills


Product Design

Visual & Prototyping

Design Thinking

UX Design

Mobile Design

Branding

Design Strategy

Design Leadership

UX Research

UI Design

Web Design

Coding

My Process


What, Who, & Why

Good designs start with questions. What is the product or experience? What challenges is it facing from a business or user direction? Who uses the experience? Who is most important in the behaviors or tasks at hand? Why are they having difficulty? Is there an end goal or purpose in mind?

Identify, Intuit, Iterate

You have to understand the people behind the experience before you can design for them. Design is about visual storytelling, and without that emotional connection work becomes soulless and devoid of meaning. Emphasizing with your people gives rise to many great ideas, and many (many) sketches.

Back It Up With Research

The best measurement of success is when something works, is elegant, and emotionally resonates with the users. Let's prove it with numbers (or likes, or purchases), and work behind the scenes to make things better.

250

Happy clients

37,450

Working hours

17,140

Cups of Coffee Drunk

12

+ Years & counting

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